View source for Jolly's Candy Extra

[[File:JollysCandyExtraLogo.png.png|thumb|Jolly's Candy Extra Logo]]
Jolly's Candy Extra is a subscription service for the popular candy brand [[Jolly's Candy]], first conceptualized in 1978. According to the official Jolly's Candy website, "The service gives you access to an 100 [[Pound Sterling|pound]] worth [[coupon]] for treats of choice every month along with a once a year tour of the factory in which our sweet treats and candy was made."<ref name=":0">Jolly's Candy Wedsite; www.jollyscandycompany.co.uk/extra</ref> According to public records the company raked in a total of 149,279 pounds in 2025 alone from Jolly's Candy Extra subscribers.<ref>United Kingdom Public Financial Records; www.gov.uk/publicrecord/financial/2025/jollyscandy/</ref>

== History ==
In July 1978, Jolly's Candy Board member, and grandson of [[Jolly Birdwhistle|Ethel "Jolly" Birdwhistle]], [[Felix Loudtly]] came forward with an idea he called 'Jolly's Special',<ref name=":0" /><ref name=":1">BBH News, International Candy Company releases subscription service; www.bbh.co.uk/news/archive/26547182</ref> a subscription like service where subscribers could try experimental treats and candies before they hit shelf's. Initial backlash from other board members was severe, with worries of people becoming ill from candy and leaks being prevalent.<ref name=":1" /><ref name=":2">F. Loudtly v. Jolly's Candy; www.judiciary.uk/archive/2674726</ref> A total of 17 meetings were held, before the idea was finally shot down by President of the Company, [[Zachary Loudtly]], in March 1980.<ref name=":2" />WIP